Module 2.

Make it Unattractive

 

In addition to making our new habits attractive, we should think about how we can make our old habits unattractive.

Food represents one of our most fundamental needs. Next to breathing and water, without food we would die. This means that on one level when we choose to eat something we are actually fulfilling one of our most basic and hard-wired desires. But clearly, when we look around at our society today, many of us are not eating because of our need to survive, but to satisfy some other need or to comfort us in some way.

When we look around at our fellow citizens, it’s obvious that our eating habits have got out of hand and that instead of helping us to survive in many instances the food that we are eating is actually killing us. We need to make our current behaviours around food as unattractive as possible.

Meat and Dairy

Of course, as explained in previous sessions, we want to make our new plant-based diet as attractive as possible. But especially at the beginning, we are going to be competing with powerful adversaries. These are meat, dairy, taste, convenience, tradition and, of course, habit.

Because we are not creating a new habit as such, but rather changing our response by eating different foods, a good approach is to keep reminding ourselves of several things. First and foremost, we need to act in accordance with the person that we have now become. We’re no longer just being lead by our desires in the moment, we are now compassionate, health-aware and no longer prepared to poison our bodies and the planet with harmful food.

Remember meat and dairy is addictive. Cheese is particularly addictive because it contains casomorphine, which is addictive. These opiods fragments attach to the same brain receptors that heroin and other narcotics attach to.

So just like with smoking, we are actually trying to give up a highly addictive habit. Unlike smoking, however, we are going to replace it with something that is even better. Delicious plant-based alternatives.

Keep Reminding Ourselves

It’s worth remembering that a habit only takes around 22 days to form. After that it becomes the new normal. So like everything, the most energy and effort will need to be applied at the beginning. Let’s remind ourselves of why eating meat and dairy is so bad:

  • Eating meat and dairy causes needless suffering, pain, abuse and death to billions of animals worldwide every year
  • Meat and dairy are responsible for heart-disease, diabetes 2, many cancers and virtually every other chronic disease and auto-immune diseases
  • Animal agriculture and humanity’s hunger for meat is killing the plant. It’s the main driver of deforestation, ocean dead zones and climate change.

Every time we choose to eat meat and dairy we are fuelling the demand that perpetuates this situation. People have no idea of just how damaging to the planet, the animals and our own health our diet is.

If I’m ever tempted to “make and exception”, personally I always try to think of the poor animal that is being abused and tortured to provide me with a fleeting moment of taste pleasure. This approach works for me. I think it’s important to focus on the animals when we are tempted, because we can always excuse a slip up for the sake of our own health. We have to think beyond ourselves, remember that we are now compassionate people who think not just about our own wellbeing, but also the health of our planet and the wellbeing of all the animals with whom we share it.  

1. Introduction  |  2. Identity Change  |  3. Make it Rewarding  |  4. How to Build Habits  6. The Best Way to Start  |  7. Environment  |  8. More on Environment  |  9. Make it Attractive10. Make it Unattractive  |  11. Role of Friends and Family  |  12. Momentum | 13. Make it Easy  |  14. Procrastination  |  15. Commitment Devices

About Module 2:

Before we find out more about switching to a healthy diet, it will help us a lot to learn about how habits are formed and, perhaps most importantly, kept.

I’m really excited about this module because it provides us with a tool for making changes in all areas of our life, not just diet and health. I promise that you’ll discover a lot of new ways of implementing changes in your life. This module will also help you to kick bad habits and create new ones.

Module 2.

Make it Unattractive

 

In addition to making our new habits attractive, we should think about how we can make our old habits unattractive.

Food represents one of our most fundamental needs. Next to breathing and water, without food we would die. This means that on one level when we choose to eat something we are actually fulfilling one of our most basic and hard-wired desires. But clearly, when we look around at our society today, many of us are not eating because of our need to survive, but to satisfy some other need or to comfort us in some way.

When we look around at our fellow citizens, it’s obvious that our eating habits have got out of hand and that instead of helping us to survive in many instances the food that we are eating is actually killing us. We need to make our current behaviours around food as unattractive as possible.

Meat and Dairy

Of course, as explained in previous sessions, we want to make our new plant-based diet as attractive as possible. But especially at the beginning, we are going to be competing with powerful adversaries. These are meat, dairy, taste, convenience, tradition and, of course, habit.

Because we are not creating a new habit as such, but rather changing our response by eating different foods, a good approach is to keep reminding ourselves of several things. First and foremost, we need to act in accordance with the person that we have now become. We’re no longer just being lead by our desires in the moment, we are now compassionate, health-aware and no longer prepared to poison our bodies and the planet with harmful food.

Remember meat and dairy is addictive. Cheese is particularly addictive because it contains casomorphine, which is addictive. These opiods fragments attach to the same brain receptors that heroin and other narcotics attach to.

So just like with smoking, we are actually trying to give up a highly addictive habit. Unlike smoking, however, we are going to replace it with something that is even better. Delicious plant-based alternatives.

Keep Reminding Ourselves

It’s worth remembering that a habit only takes around 22 days to form. After that it becomes the new normal. So like everything, the most energy and effort will need to be applied at the beginning. Let’s remind ourselves of why eating meat and dairy is so bad:

  • Eating meat and dairy causes needless suffering, pain, abuse and death to billions of animals worldwide every year
  • Meat and dairy are responsible for heart-disease, diabetes 2, many cancers and virtually every other chronic disease and auto-immune diseases
  • Animal agriculture and humanity’s hunger for meat is killing the plant. It’s the main driver of deforestation, ocean dead zones and climate change.

Every time we choose to eat meat and dairy we are fuelling the demand that perpetuates this situation. People have no idea of just how damaging to the planet, the animals and our own health our diet is.

If I’m ever tempted to “make and exception”, personally I always try to think of the poor animal that is being abused and tortured to provide me with a fleeting moment of taste pleasure. This approach works for me. I think it’s important to focus on the animals when we are tempted, because we can always excuse a slip up for the sake of our own health. We have to think beyond ourselves, remember that we are now compassionate people who think not just about our own wellbeing, but also the health of our planet and the wellbeing of all the animals with whom we share it.  

1. Introduction  |  2. Identity Change  |  3. Make it Rewarding  |  4. How to Build Habits  6. The Best Way to Start  |  7. Environment  |  8. More on Environment  |  9. Make it Attractive10. Make it Unattractive  |  11. Role of Friends and Family  |  12. Momentum | 13. Make it Easy  |  14. Procrastination  |  15. Commitment Devices

About Module 2:

Before we find out more about switching to a healthy diet, it will help us a lot to learn about how habits are formed and, perhaps most importantly, kept.

I’m really excited about this module because it provides us with a tool for making changes in all areas of our life, not just diet and health. I promise that you’ll discover a lot of new ways of implementing changes in your life. This module will also help you to kick bad habits and create new ones.